Research & Development

While the world of business is built on the dreams and wonder of the creatives that empower it, research and continued scientific discovery fuel not only the innovations of the technology to create new ideas but allows a better understanding of the consumer and the world at large.

Subscription Video on Demand Market Research

Impact of Covid and New Market Entry on Retention Marketing

This broad-spectrum comparitive study between US and UK consumers explored the factors of Service Quality and Media Gratification that could be used to predict churn of PaaS consumers. In this study phychological impact of Isolation, COVID, Technology and Hype on the likelihood to unsubscribe.

Ad-Clutter and Distractive forces on the Consumer

The Impact of Viewing Simultaneous Media on Brand Perception

This experimental study tested consumers on the ability to remember brands and messaging in increasing levels of distractive viewing from isolated ad-brakes to live realistic settings.

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